Encapsulating everything wonderful about you in 15 seconds or less -- while really talking about my favorite person (me, me, me)

The first 15- to 30-seconds of your interaction with a potential client or referral source might be the most important of your marketing day. If you transmit the benefits of what you do with passion and clarity, you likely will get to deepen the conversation with an interested prospect. If not, the chance to connect evaporates, and you�fll hear the familiar, "Oh, that sounds interesting" from a person who would rather detail your car with a toothbrush than figure out what you do. Learn how to market yourself memorably and effectively in that crucial first quarter minute by focusing on what you really sell (it might not be what you think) and developing language that answers what every person really wants to know: WIIFM...What's in it for ME?

Networking for Chickens, Part 1: 

Mastering networking basics that will help you feel at ease in any networking situation

Rules of engagement: practical how-to's of networking that works

How to talk with the most important person on the room

Navigating routine impossibilities:

breaking the ice

dealing with forgotten names

slipping into existing cliques

exiting gracefully when you encounter a boring windbag

New places to network

Networking to reach hard-to-reach executives whom you'd never meet in real life

Effective follow-up: capturing and furthering the gains you've made

Tales from the Dark Side: a brief review of networking nightmares and how to avoid them

Networking for Chickens, Part 2:  Networking for truly shy individuals

The secret only you have to know that will revolutionize your networking experience

Finding the courage to walk into a room full of people you don't know and actually talk to someone�ceffectively

A tip for putting yourself---and others---at ease at networking functions

How to warm up networking experiences so that you don�ft have to meet strangers

Networking without networking: how to turn everyday experiences into valuable networking opportunities

A proven method for erasing your hesitation and growing into the best networker in town (really)

Making time for marketing

Do you reach the end of many days wondering what happened to the time and vowing that tomorrow you will find time to market? Having a long list of brilliant new ideas and newfound enthusiasm for marketing doesn't mean your day will suddenly open up to reveal pristine blocks of uninterrupted time for you to use. Rather than feeling increasingly overwhelmed by the addition of new ideas to the list of things you already aren't doing, learn how to deploy practical tactics to carve out time for marketing and how to concentrate your efforts to get the greatest yield on time spent. Courage! It is possible to run your workday instead of its running you. This class will show you how.

Transferring out of the Department of Good Intentions: Crafting a marketing plan that you can actually do

You know from your work with clients that big goals ("learn to speak Kinyarwanda") can overwhelm good intentions because they seem too vast to execute. It's much more effective to set a goal of learning a few vocabulary words each day and working up to telling your Rwandan neighbor that her garden looks pretty.  The same method of disciplined chipping away at the larger goal can pull your own plan within reach. Learn to use the newspaper model of backward calendaring and develop bite-size "do-able" marketing activities to build a robust marketing machine for your business. This class also will show you how to develop a conversion tracking system to evaluate the return on investment of all of your marketing activities.

Eight ways to market your business without advertising

Now that you've mastered networking and have a solid plan that's working for you, let's explore some other high-impact, low-cost ways to raise awareness of what your work can do for clients. Possibilities range from 10-minute projects that can put your name and ideas in front of thousands of people to high-profile events that require considerably more time but can facilitate deep connections with influencers and draw in hundreds of target clients and referral partners.  

Name: ____________________________Phone No.: ___________________

Address: _____________________________ Amount Enclosed: __________ ($50 before May 10, $60 if register later than May 10th)

Email address: __________________________________________________

Please register on line and pay by credit card by clicking here - Check the box for seminar or mail your check and registration to:

Rod Kochtitzky, 6501 Pennywell Drive, Nashville, TN  37205.